Commercial strategy
Go-to-market plan
A go-to-market plan connecting priority segments, positioning, channels, owners and decision points.
Services
Healthcare commercialization services.
Choose commercial strategy, independent expert advisory or partner activation services. Start with one deliverable or combine several under a written engagement.
Start with the work
Choose the work. Define the deliverables.
Select deliverables for a project discussion. The written scope identifies your commercial lead, contributors, independent professional roles, timing and fees.
The commercial office defines the project scope, assembles the team and manages delivery. The expert network matches KOLs and SMEs to project questions; the partner network activates sales, distribution, channel management, supply chain and sites. Both networks collaborate around the agreed project, with expert judgment, compensation and partner operating responsibilities separately documented. Selection does not start work or create a workspace.
Project leadership
The commercial office turns selected service cards into a defined engagement: deliverables, project-specific people, timing, fees and acceptance criteria. It coordinates commercial work, independent expertise and qualified partners under their agreed responsibilities.
Expert networks and advisory boards
Expert matching, network development and advisory-board development are paid services. Expert compensation is set out in the board or professional-services agreement, separately from USHSG’s coordination fee. Advisors retain independent professional judgment.
From scope to accepted work
Defined outputs, accountable delivery.
Agree on the work
Select the service cards and deliverables. Confirm the client decision, scope boundaries, accountable lead, fees and acceptance criteria in the written engagement.
Set up the engagement
Confirm contributors, responsibilities and permissions during onboarding. Agree on the approved project workspace or delivery channel before sharing client materials.
Review the outputs
Receive the agreed research, plans, proposal materials or execution records. Review findings, limitations and next actions against the acceptance criteria.
Selecting a card or sending an inquiry does not execute an agreement, create a client workspace or grant access to another organization’s information.
Common questions
How the engagement works
Can we request one project rather than a full team?
Yes. A project such as a buyer map, RFP package or go-to-market plan can be scoped inside the Fractional Commercial Strategy Office. The written scope defines the deliverables, team, timing and fees.
Are independent clinicians part of the commercial office?
No. Independent Clinical & Expert Advisory is separately scoped. Clinicians, providers, KOLs and investigators retain their own professional judgment and separate professional compensation.
Does USHSG provide regulated distribution?
Regulated distribution, import, inventory, fulfillment and seller-of-record responsibilities require separate agreements with the responsible qualified operators. A commercial strategy engagement does not establish those capabilities.
Partner activation
Market Activation & Partner Network
Activate sales, distribution, channels, supply chain and clinical or research sites through the Partner Network. The commercial office coordinates the project; qualified partners carry out their agreed operating responsibilities.
01Commercial Strategy OfficeMarket questions → selected service cards → defined project outputsCommercial professionals assigned to the agreed scope.02Independent Expert NetworkProject questions → qualified expertise → independent recommendationsSeparate professional judgment, scope and compensation.03Activation & Partner NetworkProduct and project needs → qualified partners → operating and site handoffsSeparate partner agreements and verified responsibilities.
Written engagement · Named owners · Approved permissions
- OnboardAgree the workspace and delivery channel.
- DeliverProduce and review the scoped work.
- AcceptDocument evidence, decisions and next actions.
Project or ongoing office
Start with one scope. Build the team around the work.
Defined initial projects are designed for delivery within 30 days of the agreed start and receipt of required inputs. You can also combine service cards into a Fractional Commercial Strategy Office with a tailored SOW, accountable commercial lead and project-specific contributors.
Independent SMEs, clinical advisors and partner organizations contribute under their agreed responsibilities. Expertise, partner capacity and any regulated operating requirements are confirmed before commitment.
USHSG services can be contracted and delivered independently of the operating software. Your written engagement identifies the approved delivery and review process.
Commercial pilots can connect the plan, independent expertise and partner delivery around a defined question and success measures. Custom programs, advisory recruitment and ongoing management have separately agreed terms and milestones.
Configure your project scope