Fractional Commercial Strategy Office
Commercial strategy your team can use.
Plan U.S. market entry or expansion with buyer research, go-to-market planning, RFP writing and sales materials. Engage USHSG for one project or ongoing commercial leadership.
Choose your commercial project
Explore the deliverables below. Select what you need, or discuss your goals with us before choosing. Work begins after scope, team, timing and fees are agreed in writing.
01Go-to-market planYour market, message and route to the buyer need one coordinated plan.
- Who it’s for
- Healthcare innovators defining U.S. entry or expansion.
- What we deliver
- A go-to-market plan connecting priority segments, positioning, channels, owners and decision points.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
02RFP Development & Response WritingRequirements, evidence and contributors need to come together before the submission deadline.
- Who it’s for
- Manufacturers and service organizations responding to a defined solicitation.
- What we deliver
- A response matrix, client-reviewed narrative package and submission-readiness checklist.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
03Buyer & Decision-Maker MapThe user, budget owner, purchasing authority and internal sponsor may be different people.
- Who it’s for
- Teams deciding which accounts and stakeholders to approach.
- What we deliver
- A priority-account and stakeholder map with buying roles, decision criteria and research limitations.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
04KOL Engagement StrategyThe commercial team needs a clear question, appropriate expertise and a responsible engagement plan.
- Who it’s for
- Innovators defining where independent clinical or scientific input can inform a project.
- What we deliver
- A KOL strategy brief, expertise requirements and recommended engagement questions and structure.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
05Sales Strategy & PlaybookSales activity lacks a shared message, qualification process or usable field materials.
- Who it’s for
- Commercial teams preparing a consistent account-development approach.
- What we deliver
- A sales playbook, discovery and qualification guide, approved account materials and reporting framework.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
06Market Assessment & Competitive AnalysisMarket assumptions, alternatives and evidence gaps need to be tested before investment.
- Who it’s for
- Teams validating a market opportunity and the barriers that affect adoption.
- What we deliver
- A market and competitor assessment with commercial payment-pathway, workflow and evidence questions for qualified review.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
07Launch & Commercialization RoadmapWorkstreams, responsibilities and resources need a common sequence.
- Who it’s for
- Founders and commercial leaders coordinating the next phase of launch.
- What we deliver
- A milestone and resource plan with accountable owners, dependencies, risks and review points.
- Expected timeline
- Up to 30 days for the agreed initial project scope, from the confirmed start date and receipt of required inputs. Availability and responsibilities are confirmed before work.
The people your project needs
USHSG leads the commercial work and brings in specialists when the project calls for them. Your written scope identifies the commercial lead, contributors and their responsibilities.
One commercial scope
Commercial contributors may be independent professionals engaged by USHSG for the project. USHSG remains the client-facing commercial lead and separately scopes contributor responsibilities and compensation.
Commercial office
One project or an ongoing commercial team.
The Fractional Commercial Strategy Office is how we organize your commercial engagement. We agree on deliverables, people, timing and fees in writing, then coordinate the work and review it with your team.
Need KOL strategy, advisor recruitment or independent clinical input? Independent Clinical & Expert Advisory is separately scoped. Clinicians, KOLs, investigators and providers retain independent judgment and separate professional compensation. Commercial activation pilots can also be configured within the office.